Related to this movement to full color variable printing is the concept of "TransPromo" or integrating a TRANSactional document with proactive PROMOtional marketing. TransPromo combines personalized marketing messages with must-read statements, invoices, and other transactional documents.
"People read bills and statements"
TransPromo can accomplish two important measurable results; increased revenue and retained customers. This is a concept that marries the two worlds of Direct Mail and Transactional Mail. DFIMail's campaign management tags will deliver a constant message across multiple delivery mediums including, print, email, and web presentment to ensure brand recognition and simplify your marketing. This is not a new concept, but rather an evolving concept in combination with full color variable printing.
A transactional document should be, and can be used as a tool to market additional services or products. Marketing messages in full color, and strategically generated, based on specific client demographics and buying habits are highly valuable. Instead of plain statements and messages, you can create personalized, customer-centric communications that can help you:
Campaign manager ensures that end users are delivered a consistent TransPromo message via print, E-delivery, mobile and bill pay sites.
